About SeniorCare

Eli Goldbaum, President

President and CEO of SeniorCare, LLC, Eli Goldbaum has been active in the health care industry since 1987. In previous years, Eli served as a comptroller of a group of nursing homes, and as an industry consultant for accounts receivable and reimbursement. At SeniorCare, Eli regularly assists elderly clients and their families with Medicaid planning and preservation of assets, as well as preparation and submission of Medicaid applications.

In addition to his position at SeniorCare, Eli serves as president and CEO of FHS Consultants, LLC, and PIMM Communications, LLC. FHS Consultants offers accounts receivable reduction and facility management services to the healthcare industry. The recipient of a pilot project agreement with the NYC Medicaid Assistance Programs Nursing Home division, PIMM Communications manages and pre-processes Medicaid applications for many New York City nursing homes.

A much sought after lecturer in the health care field, Eli has lectured for the New York State Bar Association Health Care Section, and the American College of Health Care Administrators. Additionally, Eli regularly lectures to health care professionals in hospitals, nursing homes and nursing care agencies. An influential figure in the health care field, Eli’s advice and input are regularly sought after by professionals.

Pinny Heller, Director

Pinny Heller joined SeniorCare as its Director in September 2004. A graduate of NYU, Pinny spent sixteen years at Prudential Securities, initially as an analyst in the New Accounts Department, and later as First Vice President. During his years at Prudential, later to become Wachovia Securities, Pinny was responsible for systems support of 10,000 users in over 300 branches worldwide, as well as overseeing the firms’ adherence to the USA Patriot Act, all SEC regulations and every new IRS requirement. Pinny was awarded a certificate from N.Y. State for Quality Management in 1994, and a degree for brokerage procedures from the N.Y. Institute of Finance in 1992.

Since joining SeniorCare, Pinny has been able to utilize his knowledge of all types of financial accounts, IRA’s, annuities, stocks, mutual funds and CDs in assisting families with their financial planning, specifically in the area of preservation of assets in preparation for the Medicaid application process. Pinny’s many years of managerial experience combined with his interpersonal skills make clients comfortable and confident to reveal and discuss sensitive personal and financial information. Pinny’s knowledge assures families that their financial concerns are being taken care of by a competent and caring firm, as they go through an extremely trying time with their loved ones.

Gloria Ferreras, Director of Medicaid Services

Gloria Ferreras’ many years of experience and expertise in all aspects of Medicaid make her a valuable member of the SeniorCare team. Prior to joining SeniorCare in April 2003, Gloria was employed by the city of New York for 33 years, in various administrative capacities. Following sixteen years as the executive assistant to the deputy commissioner for Public Assistance, Gloria was promoted to the position of deputy director of Medicaid’s Community Mail Recertification Program. In 1991, Gloria was once again promoted, and served as the Director of the New York City Medical Assistance Program’s Nursing Home Division for over a decade. As Director, Gloria developed major policy, operational, and programmatic initiatives. Gloria also had the distinction of being chairperson of the Nursing Home Advisory Council, and a member of the NYS/NYC Long Term Care Provider Committee.

In her role at SeniorCare, Gloria brings a unique perspective to the Medicaid process. Her experience with and knowledge of the Medicaid systems and rules are priceless, and she has assisted many clients in navigating the complexity of the regulations of Medicaid planning.

In addition to our managerial staff, SeniorCare’s professional and knowledgeable team of support staff stands ready to assist you in every aspect of the Medicaid application process.

We look forward to putting our formidable experience to work for you and your family.